Social Media Marketing & Optimization
Find the perfect customers through ‘social media’. Blogs, rss feeds, social networks and similar sites offer a unique way to access just the right audience.
Portent's Social Media Marketing Process
- Audience Analysis. Create a clear picture of your social media audience, with personas - short, descriptive narratives describing that audience member - for each typical profile:
Our internet marketing personas form the basis for your SMM campaign
- Venue Selection. YouTube or Veoh? Facebook or LinkedIn? Twitter? We won't guess. With the personas as a reference, we'll select the best communities, media and style to connect with each one.
- Blogging Consulting and Setup. Regardless of the strategy, there's probably a blog in your future. Don't wince! It's not that bad! We'll help you design and set up a blog if you don't have one, or refine the one you've got. Then we'll coach you in the fine art of blog networking, and help you write copy if you need it.
- Profile Building. Portent's social media team won't just flood the networks with 'friend' requests on your behalf. That's a good way to make enemies, not friends. Instead, we'll work with you to strike up discussions and attract like-minded participants to your social media profile, blog and other resources. You'll build a tight, loyal cadre of followers who want to hear from you.
- Attention-getting Content. 'Link bait', 'viral' content, call it what you like. Our amazing copywriting and creative teams will brainstorm and create compelling content that makes people want to link to you, join your audience and keep in touch.
- Relationship Building. Some of your new audience will stand out as influencers, passionate customers or just folks who can spread the word. We'll build a relationship with each of them.
- Reputation Monitoring. As your profile grows, so will your friends. And critics. We'll keep track of the many conversations going on around you and make sure you get your say.
- Opportunity Awareness. In social media, your Big Chance can quickly come and go. Make sure you capitalize on it. Portent will keep track and respond quickly.
- Measurement. Portent measures incoming links, mentions, changes in site visitor behavior and any other metrics affected by your investment.
Ethical Practices
Portent does not engage in any automated blog submissions, comment 'spam' or other unethical tactics. We believe that great content, smart networking and an intelligent strategy will carry the day.
