Search Engine Optimization: Link Popularity
It's like high school. The bad news is, popularity still matters. The good news is that link popularity, one lynchpin of successful search engine optimization, is more easily managed.
Portent can help you build link popularity from the right places by attracting attention, instead of trading links with questionable sites. By submitting your site to hundreds of relevant directories and developing strategies for 'link baiting', we can help you get noticed.
By building keyword-relevant, incoming links to your site, Portent can help ethically and safely solidify your search engine optimization results.
Every vote counts. Every incoming link to your site is a 'vote' indicating importance. But not all links are created equal.
To the major search engines, every page on the internet has a number of 'votes'. Pages vote for the popularity of other pages by linking to them.
But some votes are more equal than others. Text links that contain relevant keywords are better than images or branded links, for example. And links from more relevant, reputable sites will contribute more votes than links from less valuable pages.
Portent looks to four resources for link popularity:
- Link Baiting: Attracting links from other sites is difficult, but not impossible. The key is smart, 'sticky' internet marketing that entertains and attracts attention. Combined with Portent's social marketing, link baiting is the fastest way to build legitimate links.
- The Portent Network: Portent has developed our own network of sites in a number of industries. These sites are blogs with solid readership. We can arrange placement on these blogs if you are interested. These sites are not link farms. They are legitimate sites - placement generates links and also puts you in front of a relevant audience. For an example, look at Bridezilla.com.
- Widgets: Embedded video players, feed displays and other fun gadgets that site owners can include on their own sites are a great way to build links. Portent's development team can help you create widgets that attract and keep attention.
- Directories: Some of the web's larger resources, such as the Yahoo Directory and DMOZ, can provide a huge boost. Smaller, highly-targeted directories can also offer help. We make sure you're submitted to any relevant directories as part of your link campaign.
In a highly competitive environment, link popularity will make or break your search engine optimization campaign. Portent can make sure that this critical component helps put you over the top.
On a budget? Portent now offers one-time search engine optimization review packages. If you're looking lower cost, one-time seo packages, click here to learn more.
