Web Analytics and Reporting
Your strategy is well-planned. Your creative looks great, and all of the requisite tools are in place. But how do you know if any of it's working?
With analytics. Every internet marketing campaign has some desired goals. You need to measure whether your efforts are helping you achieve those goals. Portent can help, with powerful conversion tracking and reporting tools and the expertise to make it all make sense.
Google Analytics. Portent uses the Google Analytics and Urchin™ traffic log analysis suite. With accurate measurement of unique visitors, page views we get a good, general picture of site activity. With Google Analytics' more powerful features we can tell you which pay-per-click ads, search keywords, banners and other marketing efforts generate desired results, and integrate sales, lead generation and other goals directly into your data. Tell Me More About Google Analytics
Portent can create your custom Google Analytics dashboard, for at-a-glance data on the health of your internet marketing campaign.
Custom Reporting. Our development team can build and implement database-driven solutions for tracking a variety of metrics. Portent solutions track performance of banner ad campaigns for Fortune 500 companies, record site feature usage on major online fashion destinations and provide real-time feedback and reporting for a wide array of clients.
Analysis. None of this means a thing, though, if you can't draw conclusions from the data. Our ten years' experience launching and tracking Internet marketing campaigns means we can deliver useful analysis of emerging trends on your site.
Results. Good data and intelligent review of that data means results. It also means you can track those results, learn the most effective online marketing strategies and tactics, and adjust accordingly.
Contact us today.